Write a Business Plan

A business plan is not only a useful document for planning ideas and resources in business management, but a necessary document to attach to many funding applications from private entities (banks) or public ones (public administration, for example, PNRR incentives). Lending institutions want to understand not only if the project is sustainable, but also if it’s heading toward a defined goal. Not only are the data themselves important, but also how they’re organized and presented.

A consultant can provide support in arguing the statements made, in market research, in the analysis of the surrounding environment, in economic and financial planning, and in defining objectives.

It consists of:

• Description of the business idea, profile, and company objectives: A vision and strategic goals for the medium and long term.
• Value proposition: A definition of the target market, competitive advantage, value chain, and what makes the company sustainable and profitable.
• Spending programs: Economic and financial sustainability, liquidity, and funding sources.
• Market characteristics: An analysis of the external environment, such as competition, industry saturation, etc.
• Business strategies: Marketing plan, description of operations, distribution strategies, and customer relations.
• Key resources/activities and strategic partnerships: Technical/productive assets, technical solutions, and key resources.
• Requirements and constraints: Relevant regulations and necessary authorizations.
• Economic aspects of the project and development prospects: Cost structure (fixed and variable, direct and indirect), and revenue model.
• Innovative solutions characterizing the proposed project idea: Any adoption of innovative solutions from an organizational, productive, and commercial perspective.