Driving Innovation in Agribusiness: A Roadmap for Change Using Kotter’s 8-Step Model
Innovation and adaptability are crucial for businesses looking to thrive in today’s competitive agribusiness landscape. In this blog post, we’ll explore how a production farm in Northern Italy can embrace transformative change by automating pesticide spraying and harvesting processes using Kotter’s 8-Step Model for Leading Change (Kotter, J.P., 1996)1.